The Joy Rodeo is a 1 of 1 product lifestyle brand that focuses on handmade jewelry and accessories. For this projects I designed, assembled and distributed each piece as well as directed the videography and photography and brought each clip to its final stages of editing through After Effects for the first capsule's campaign videos.
Above is the capsule's primary advertisement campaign, recorded in Montclair State University's Innovation Lab. Below are additional advertisements and visuals that were created for the brick and mortar pop-up shop.
These visual stills bellow were created complementary to the video advertising. These images include banners as well as instagram story and feed posts.
